In the June NATA News, the Health Care in Action feature highlighted how to build a connection with a journalist for better storytelling. Athletic trainers have a wealth of knowledge and experiences of interest to the general public. Having a great story to tell is one thing – how you actually get that story out is entirely different.

“COVID-19 teaches us that we are part of something far greater than ourselves,” said Kristinn Heinrichs, PhD, ATC, PT, an athletic trainer in Vicenza, Italy. The coronavirus pandemic has known no bounds; it doesn’t see territory lines or know cultural differences, it has affected athletic trainers in every part of the world. 

The COVID-19 pandemic left gyms, fitness centers, school athletic facilities and some outdoor recreation areas across the globe closed for months at a time. Only within the past couple of weeks have these places, all where athletes are used to going to maintain physical and athletic capacity, begun to reopen with limited capacity.