The NATA Public Relations Committee has developed targeted PR packages to assist ATs with promoting the profession and connecting with external stakeholders during National Athletic Training Month (NATM). The 2018 theme is “Compassionate Care for All.” Each package will focus on a specific target audience including the marketing, communications or PR department at your workplace, risk management/human resources, government officials and workplace and community stakeholders. The packages will help you address needs and advocate for your profession in each of these areas. Please remember to protect patient privacy in all NATM efforts, and be careful not to violate FERPA or HIPAA laws. Browse each package and prepare to meet with key stakeholders throughout March.