Cultivate the development, growth and sustainability of the athletic training profession.
As the leading organization committed to the continued growth of the profession, introducing the best and brightest to athletic training, increasing diversity within our profession and supporting the unique and global needs of members practicing today is critical to the sustainability of the profession and the role of athletic trainers in patient care. Through creative and intentional investments in professional educational enrollment, self-advocacy, professional development, and by addressing key determinants of attrition, we will meet, and generate even greater, demand for athletic training.
- Objective 1: Attract future ATs. Increase efforts to attract, diversify, facilitate and support the next generation of athletic trainers.
- Objective 2: Advance knowledge. Identify and develop programs to address impending advances in patient care.
- Objective 3: Support self-advocacy. Enhance value-driven resources and professional networking opportunities to complement self-advocacy efforts.
- Objective 4: Examine barriers to AT retention. Establish a disciplined focus to counteract key determinants of attrition within the profession.