Donate a Photo for the NATA Foundation

July 15, 2020 by Elizabeth Quinn

It could be a picture of your pet, your family, your Instagram-worthy dinner or a selfie. Supporting the NATA Research & Education Foundation is as easy as snapping one of those pictures. Johnson & Johnson’s Donate a Photo campaign teamed up with the NATA Foundation once again to raise money. For every photo uploaded using the Donate a Photo app, J&J will donate $1 to the NATA Foundation, up to $15,000, until Sept. 15.

So how does it work? Easy.

  1. Download the free Donate a Photo app from the App Store or Google Play.
  2. Take a picture or use one from your phone.
  3. Select the NATA Foundation as the cause you’d like to help.
  4. Share it! You can participate with one photo per day until Sept. 15.

Remember, for every photo posted, J&J will donate $1 to the NATA Foundation. The NATA Foundation’s goal is for athletic trainers and friends of the AT profession is to consider the NATA Foundation as their “charity of choice,” said NATA Foundation Director Jennifer Yoder.

“The NATA Foundation is considered the philanthropic arm of NATA and is the only nonprofit 501(c)(3) that exists only to advance the AT profession,” Yoder said. “During this time of health and economic instability [due to COVID-19], the NATA Foundation’s programs and services are, and will be, needed more than ever. Scholarships will be needed to assist students with funding their education, especially when other financial aid alternatives may be limited. Funding to support research grants that focus on patient/clinical care and advancing the AT profession will be needed more than ever, especially when other funding sources may be limited. Professional development programs are needed to ensure the support of the profession and to assist AT’s in their professional settings.”

Donate a Photo is free money to advance the AT profession, and it doesn’t require a financial gift from those that participate, she said.

“The NATA Foundation’s request is for all athletic trainers and friends of the profession to faithfully donate one photo every day through Sept. 15,” Yoder said. “This year, the funding is needed more than ever – and without having ‘in-person’ opportunities to solicit photos, the urgency for all to participate daily is critical in order for us to reach the 15,000 photo goal by Sept. 15.”

Since the start in 2013, Donate a Photo has had 4.25 million photos donated with 197,636 people contributed to 212 causes in the U.S. The NATA Foundation has been invited to participate in the campaign since 2016, and 2020 is the fifth year of participation. From 2016 to 2019, the NATA Foundation has received $55,000 total. Let’s get snapping!