Health Care in Action




Health Care in Action

NATA has launched the Health Care in Action campaign in order to help you better articulate and demonstrate your importance to health and wellness in work, life and sport. Throughout the year, this page will be updated with tip sheets, case studies, webinars and other resources all designed to assist with taking self-advocacy to the next level.


Share Your Impact Story

How are you owning your impact? In what ways do you need help?  Use the #ATimpact hashtag on our various social media channels to share your own story.  You can also use Gather to start a conversation with your fellow athletic trainers. Share the ways in which you’ve found success advocating for yourself and the athletic training profession, or ask for suggestions on how you can self-advocate. The more ideas shared, the greater the impact made by all ATs.



At the national office, we are equally committed to educating on the impact athletic trainers have on work, life and sport.  Ongoing media relations efforts and At Your Own Risk, NATA's public awareness campaign, are designed to educate the public, influencers and key stakeholders on the critical role ATs play in prevention, diagnosis and rehabilitation.


Tools for Advocating

Check out the various tools and resources we have available for members of NATA to help advocate not only for themselves, but for the profession.

  • 20 Things to Do in 2020 List
    The "20 Things to Do in 2020" list (pdf) consists of action items every NATA member can complete throughout the year as part of the Health Care in Action campagin. Throughout the year, select action items on the "20 Things to Do in 2020" list will be written about in the NATA News, providing members the steps needed to accomplish these items.
  • NATA Communications Toolkit
    The NATA Communications Toolkit (pdf) is designed to help NATA districts and states distribute information to their membership. Designed to be a blueprint of effective communication, the NATA Communications Toolkit includes a sample communications strategic plan, social media best practices and the NATA Verbal Style Guide, among other resources.
  • Health Care in Action Blog Series
    In addition to the monthly Health Care in Action column series in the NATA News, be sure to check out the Health Care in Action blog series on the NATA Now blog. Throughout 2020, this series will take a closer look at the various ways state associations and members are embracing advocacy and improving not only their communities, but the athletic training profession.
  • The Business of Athletic Training Webinar Series
    The Business of Athletic Training webinar series incorporates basic business concepts into the tool kit of all athletic trainers.  It is highly recommended that attendees participate in the entire BOAT webinar series; however, the webinars are flexible enough in format that you can choose which ones you want to complete.
  • College University Value Model
    The College University Value Model (pdf) (CUVM) was developed by the College University Athletic Trainers’ Committee (CUATC) in conjunction with the Committee on Revenue (COR).  The CUVM serves as a resource for value assessment for the athletic trainer in the college/university setting, as well as a presentation template for the college/university athletic trainer to appeal to non-member administrators.
  • International Speaker Program
    The NATA International Speaker Program provides funding support to athletic training scientists and clinicians who wish to present their research or intellectual content at conferences or symposia outside of the United States. The financial assistance provided by this program will increase global recognition of the profession and the role athletic trainers play in prevention and rehabilitation.
  • Salary Survey
    NATA is dedicated to representing, engaging and fostering the continued growth and development of the athletic training profession. To support this mission, NATA is conducts a biennial Salary. The information collected through this effort provides athletic trainers with valuable information to help advance their careers through the NATA Salary Survey report.
  • Secondary School Value Model
    The Secondary School Value Model (SSVM) was developed by the Secondary School Athletic Trainers’ Committee (SSATC) and the Committee on Revenue (COR) to help educate athletic trainers and consumers of athletic training services, especially within the secondary school setting, of the worth and value of an athletic trainer.