Own Your Impact

Own Your Impact

NATA has launched the Own Your Impact campaign in order to help you better articulate and demonstrate your importance to health and wellness in work, life and sport. Throughout the year, this page will be updated with tip sheets, case studies, webinars and other resources all designed to assist with self-advocacy.


Share Your Impact Story

How are you owning your impact? In what ways do you need help?  Use the #ATimpact hashtag on our various social media channels to share your own story.  You can also use Gather to start a conversation with your fellow athletic trainers. Share the ways in which you’ve found success advocating for yourself and the athletic training profession, or ask for suggestions on how you can self-advocate. The more ideas shared, the greater the impact made by all ATs.


Tools for Advocating

Check out the various tools and resources we have available for members of NATA to help advocate not only for themselves, but for the profession.

  • The Business of Athletic Training Webinar Series
    The Business of Athletic Training webinar series incorporates basic business concepts into the tool kit of all athletic trainers.  It is highly recommended that attendees participate in the entire BOAT webinar series; however, the webinars are flexible enough in format that you can choose which ones you want to complete.
  • College University Value Model
    The College University Value Model (pdf) (CUVM) was developed by the College University Athletic Trainers’ Committee (CUATC) in conjunction with the Committee on Revenue (COR).  The CUVM serves as a resource for value assessment for the athletic trainer in the college/university setting, as well as a presentation template for the college/university athletic trainer to appeal to non-member administrators.
  • International Speaker Program
    The NATA International Speaker Program provides funding support to athletic training scientists and clinicians who wish to present their research or intellectual content at conferences or symposia outside of the United States. The financial assistance provided by this program will increase global recognition of the profession and the role athletic trainers play in prevention and rehabilitation.
  • PR Tip of the Month
    The NATA Public Relations Committee has developed monthly public relations tips that can be used to increase athletic training brand awareness and are designed to encourage athletic trainers to build strong relationships with their external stakeholders. You can read monthly tips on the NATA Now blog.
  • Salary Survey
    NATA is dedicated to representing, engaging and fostering the continued growth and development of the athletic training profession. To support this mission, NATA is conducts a biennial Salary. The information collected through this effort provides athletic trainers with valuable information to help advance their careers through the NATA Salary Survey report.
  • Secondary School Value Model
    The Secondary School Value Model (SSVM) was developed by the Secondary School Athletic Trainers’ Committee (SSATC) and the Committee on Revenue (COR) to help educate athletic trainers and consumers of athletic training services, especially within the secondary school setting, of the worth and value of an athletic trainer.