NATA Reaches Gamers Through Twitch
NATA educated Twitch viewers about athletic trainers and the importance of their unique skills for the gaming/esports patient population during three advertisement “game breaks” during the Oct. 18 Icy Hot 2K22 Charity Tournament, hosted by Icy Hot and The Shaquille O’Neal Foundation with support from NATA. The goal was to educate and advocate to student athletes and gamers naturally where they gather and interact with popular culture.