NATA Wins 2017 Gold Circle Award for Excellence in Association Communications from ASAE
DALLAS, April 12, 2017 – NATA announced today it has been recognized by American Society of Association Executives (ASAE) with a 2017 Gold Circle Award in the website category. The Gold Circle Awards competition is the premier association marketing, membership and communications award that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership and communications programs. This year’s competition received more than 172 entries across 11 categories, including convention/meeting campaign, member retention campaign, print magazine and video.
“We are honored to receive this award and appreciate ASAE recognizing the great work put into enhancing our digital presence and user experience,” said NATA President Scott Sailor EdD, ATC. “Our members are at the center of everything we do; and this project spearheaded by Marketing Communications and IT provides a digital presence that effectively articulates our brand message and serves as a key resource for our most important stakeholders – our members.”
“This award recognizes associations who are creating effective ways to communicate their messages including elements of creativity, design, technology, and metrics, which measure the success of their tactics and campaigns,” said ASAE President and CEO John H. Graham IV, FASAE, CAE. “Marketing, membership and communications are crucial functions for any association – it’s the primary means for sharing information with members and staff as well as branding the organization to the global community. Congratulations!”
Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership and communications programs.
“Our members submitted fantastic entries this year, and we had several categories with multiple winners. The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award,” said Lisa Claydon, CAE, Director, Marketing Communications at Association of Corporate Counsel and chair of the Gold Circle Awards Committee. “In a few weeks, we are going to have a fun, interactive session at MMCC, so attendees can learn strategies and tactics that worked well and utilize them in future campaigns.”
For more information on the winners, visit Gold Circle Awards.