Public Relations

An Emergency Action Plan (EAP) is a document that all ATs should create for their workplace. After reviewing and updating your venue-specific EAPs, set up a meeting with your administrators and coaches to ensure that everyone knows the plan in case...

Most organizations and companies have risk managers and/or compliance officers who are responsible for identifying and reducing risks that are specific to the workplace. You can promote the athletic training profession by organizing a meeting with...

Expanding the reach of stories that highlight the expertise of athletic trainers can have a huge impact on promoting the athletic training profession. For example, did you know that the NATA president is featured in a monthly column on the USA Today...

Identify and connect with your external stakeholders. Identify key external stakeholders for your setting by answering the following questions: ● Who are my local government officials? ● Who is responsible for providing public information for my...

The 101 Awards, held Feb. 28, 2018, honored Colby Barron, ATC, for saving the life of a 12-year old football player. Barron was an honored guest at the 48 th Annual NFL 101 Awards, an event hosted by the Kansas City Chiefs that benefits The...

With the final week of the 2018 National Athletic Training Month approaching, now is a great time to think about how you’re going to continue to shine a light on the athletic training profession and all that you do through the rest of the year...

If you haven’t already done so, try these simple ways to make a big impact when promoting the athletic training profession. Social Media: Change your profile picture to one of the downloadable images . Facebook: “Like” your district and/or state...

The NATA Public Relations Committee has developed targeted PR packages to assist ATs with promoting the profession and connecting with external stakeholders during National Athletic Training Month (NATM). The 2018 theme is “Compassionate Care for...

Build relationships with other local health care professionals. Many athletic trainers have relationships with a variety of other health care providers. While some may know a great deal about the education and skillset of athletic trainers, others...

Each year, hundreds of NATA members and nonmembers give their time and effort to the association. Without their dedication, NATA could not be successful in everything we do. In 2017, more than 728 members and 36 nonmembers volunteered with NATA...