Digital Marketing Manager

Digital Marketing Manager

Department: Marketing & Communications (MARCOM)
Reports To: Director of Marketing & Communications
Location: DFW area, Texas

The NATA is seeking a Digital Marketing Manager with at least three years of design experience. 

 

Position Summary

The Digital Marketing Manager serves as NATA’s lead for digital marketing strategy, execution, and governance within the Marketing & Communications (MARCOM) department. This role develops and manages integrated digital initiatives that support membership growth and engagement across the full lifecycle—from attraction and onboarding to retention and re‑engagement. This position owns digital workflows, marketing automation, analytics, and content frameworks that drive consistent, data‑informed membership outcomes. The Digital Marketing Manager collaborates closely with colleagues across Membership, Events, Education, Advocacy, and other internal teams to ensure alignment, consistency, and excellence across all digital communication touchpoints.

Key Responsibilities

Digital Marketing Strategy & Governance

  • Develop and execute digital marketing strategies aligned with organizational membership growth and engagement goals
  • Establish digital workflows, standards, and governance across MARCOM and cross‑department teams
  • Translate organizational priorities into measurable, data‑driven digital campaigns and plans

Campaign Planning, Execution & Optimization

  • Plan and manage integrated digital campaigns across email, web, paid media, and social platforms
  • Oversee campaign timelines, audience targeting, segmentation, and performance optimization
  • Manage campaign budgets and testing strategies to maximize ROI

Email Marketing & Marketing Automation

  • Develop segmented email strategies and automated journeys supporting recruitment, onboarding, engagement, and renewal
  • Maintain and optimize lifecycle messaging, audience segmentation, and workflows using HubSpot or similar platforms

Content Strategy & Digital Asset Management

  • Lead digital content strategy for membership marketing, including landing pages, email copy, blog content, and paid advertising assets
  • Partner with internal teams to ensure content aligns with NATA’s brand, membership value proposition, and organizational priorities

Website, SEO & Conversion Optimization

  • Oversee SEO strategy and website enhancements to increase discoverability and conversion
  • Optimize landing pages and member journeys for clarity, usability, and performance

Analytics, Dashboards & Reporting

  • Build and maintain dashboards connecting digital activity to membership outcomes (join, renew, engage)
  • Track and report on key performance indicators across campaigns, email, paid media, and web performance
  • Establish benchmarks and drive continuous improvement using data and insights

AI Enablement & Digital Innovation

  • Identify opportunities to leverage AI tools to improve efficiency, content development, and campaign performance
  • Help establish AI workflows aligned with NATA’s brand voice, standards, and digital guidelines

Cross‑Functional Collaboration

  • Partner with Membership, Meetings, Education, Advocacy, and other departments to align digital marketing efforts
  • Provide guidance and digital best practices to internal stakeholders

First 90‑Day Priorities

  • Standardize digital intake and campaign request processes across MARCOM
  • Complete HubSpot onboarding and map workflows to membership lifecycle processes
  • Build leadership‑ready dashboards connecting digital performance to membership KPIs
  • Conduct audits of digital campaigns, member journeys, and content performance
  • Launch initial inbound and outbound membership campaigns using standardized workflows
  • Train internal teams on digital processes, reporting, and collaboration workflows

Tools & Platforms

  • HubSpot (marketing automation and reporting)
  • Google Analytics
  • Microsoft 365
  • Drupal (nata.org)
  • Canva
  • Advertising platforms (Meta, LinkedIn, Google Ads, Reddit)
  • Nimble
  • Survey and communication tools (CallFire, Zoom)
  • AI‑assisted tools (Microsoft Copilot, ChatGPT)

Required Qualifications

  • Bachelor’s degree in marketing, communications, digital media, or a related field
  • Experience planning and managing digital marketing campaigns
  • Strong understanding of membership, lifecycle, or subscription‑based marketing
  • Experience with email platforms, marketing automation tools, analytics, and CRM systems
  • Ability to translate data into clear insights and strategic recommendations
  • Strong collaboration, communication, and project management skills

Preferred Qualifications

  • Experience working in an association, nonprofit, or membership‑based organization
  • Hands‑on experience with HubSpot for marketing automation and reporting
  • Familiarity with AI‑assisted marketing or content workflows
  • Understanding of digital acquisition funnels and lifecycle marketing principles

Compensation & Benefits

Salary range for this position is $80,000 – $90,000 annually. NATA also offers medical, dental, vision insurance; generous paid time off and holidays; retirement and pension plans; remote work flexibility; professional development support; and life insurance.

How to Apply

Interested candidates should submit a resume, cover letter, and salary requirements to hr@nata.org.

NATA is an Equal Opportunity Employer (EOE).