Commonly Used Terms

Terminology for the business of athletic training. 



Knowledge, skills and abilities needed to practice athletic training.


Downstream revenue

Revenue that is captured directly or indirectly as a result of athletic training. Direct revenue: DME, Xray, MRI, surgery, etc. Indirect Revenue: future referrals from individual or friend/family members, etc.


Healthcare Provider

A nationally certified athletic trainer as recognized by the board of certification, who manages health care services.



A standard of measurement that allows a user to quantify the quality of a selected aspect of care, directly or indirectly related to athletic training.


  • Patient-satisfaction- Measure satisfaction from a patient’s perspective and are typically based on patient surveys after treatment/release
  • Financial- Track: Overall facility/system financial performance from a business perspective
  • Utilization: Characterize the number/type of basic services rendered and resources used (without regard to cost)
  • Cost/Productivity: Principally used by healthcare providers to reduce supply/labor costs and increase productivity
  • Patient Safety: Characterize preventable medical mistakes that are made.



An individual who is the recipient of athletic training services.



The party, entity or individual, providing monetary compensation for goods or services provided by athletic training.



Payment for providing an athletic training service.



Compensations associated either directly or indirectly, with providing athletic training services.



The place where the athletic trainer practices, utilizing their skill set as an athletic trainer.



Persons or groups that have a vested interested in athletic training. Stakeholders may be patients, caregivers, clinicians, researchers, advocacy groups, professional societies, businesses, policymakers, or others.



Short Definition

The extent to which a service’s worth is perceived.

Long Definition

The extent to which a service’s worth is perceived by its customer to meet needs or wants. Value may be less than, greater than or equal to worth. This is a term similar to “importance” it has both subjective and emotional aspects. The value of an athletic trainer’s service to an injured athlete who is anxious to return to his/her sport may be higher than a healthy individual’s. The value that an athletic trainer brings to a secondary school for example goes beyond the healthcare aspect of athletic training. The added value that an athletic trainer brings to a secondary school includes but is not limited to: risk abatement, positive public relations, safety, reduced absenteeism and education.



Short Definition

The monetary value of a service provided.

Long Definition

The monetary value of a service provided. The worth of an athletic training service may be determined by the local market, the number of available athletic trainers, the experience level of the athletic trainer and other factors. Worth is considered a more objective number like the going rate for outreach services versus value which is a more subjective term that involves the perceptions and needs of the customer. The monetary value does not solely mean a dollar to dollar exchange. This can be met by a fair return or equivalence in goods, services, or money.