Blog Posts in Public Relations

Youth sports specialization is a hot topic for the athletic training profession. Not only is the October Journal of Athletic Training a special thematic issue dedicated to the topic, NATA has released an official statement with health-focused...
By Kim Diggs In order to move the needle on an issue, it is important to strike a chord with decision-makers. Athletic trainers aiming to be heard on a specific topic can leverage the influence of a media outlet through a well-written essay. Que the...
By Kim Diggs Every year, high school students return to school; the football season revs up, and media outlets far and wide ask the same question: Is football safe for students? In 2016, Oklahoma Athletic Trainers’ Association (OATA) decided to get...
By Kim Diggs Every day, Cari Wood, ATC, athletic trainer for Redmond High School, in Redmond, Oregon, and former NATA District Ten director, wades through hallways brimming with chatting students and smiling faces. On Dec. 14, 2017, RHS lost one of...
Webinar Description: In the August/September edition of NATA News , President Lindley discussed the importance of establishing a clear and concise elevator speech. Last week, the NATA Public Relations Committee introduced a few tips you can use to...
NATA provides resources for athletic trainers working with permanently sidelined athletes through a relationship with Sidelined USA . Sidelined USA is a a nonprofit organization that supports athletes who have been permanently sidelined due to...
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An Emergency Action Plan (EAP) is a document that all ATs should create for their workplace. After reviewing and updating your venue-specific EAPs, set up a meeting with your administrators and coaches to ensure that everyone knows the plan in case...
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Most organizations and companies have risk managers and/or compliance officers who are responsible for identifying and reducing risks that are specific to the workplace. You can promote the athletic training profession by organizing a meeting with...
Expanding the reach of stories that highlight the expertise of athletic trainers can have a huge impact on promoting the athletic training profession. For example, did you know that the NATA president is featured in a monthly column on the USA Today...
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Identify and connect with your external stakeholders. Identify key external stakeholders for your setting by answering the following questions: ● Who are my local government officials? ● Who is responsible for providing public information for my...