Blog Posts in Public Relations

May 8, 2019 by Beth Sitzler
By Kim Diggs In order to move the needle on an issue, it is important to strike a chord with decision-makers. Athletic trainers aiming to be heard on a specific topic can leverage the influence of a media outlet through a well-written essay. Que the...
January 7, 2019 by Beth Sitzler
By Kim Diggs Every year, high school students return to school; the football season revs up, and media outlets far and wide ask the same question: Is football safe for students? In 2016, Oklahoma Athletic Trainers’ Association (OATA) decided to get...
September 6, 2018 by Beth Sitzler
NATA provides resources for athletic trainers working with permanently sidelined athletes through a relationship with Sidelined USA . Sidelined USA is a a nonprofit organization that supports athletes who have been permanently sidelined due to...
July 2, 2018 by Todd Christman
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An Emergency Action Plan (EAP) is a document that all ATs should create for their workplace. After reviewing and updating your venue-specific EAPs, set up a meeting with your administrators and coaches to ensure that everyone knows the plan in case...
June 4, 2018 by Todd Christman
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Most organizations and companies have risk managers and/or compliance officers who are responsible for identifying and reducing risks that are specific to the workplace. You can promote the athletic training profession by organizing a meeting with...
May 7, 2018 by Todd Christman
Expanding the reach of stories that highlight the expertise of athletic trainers can have a huge impact on promoting the athletic training profession. For example, did you know that the NATA president is featured in a monthly column on the USA Today...
April 9, 2018 by Todd Christman
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Identify and connect with your external stakeholders. Identify key external stakeholders for your setting by answering the following questions: ● Who are my local government officials? ● Who is responsible for providing public information for my...