NATA Now

By Jeffrey B. Driban, PhD, ATC, CSCS Many athletic trainers have stories about former athletes who return to their clinic 10 years after graduation and mention problems with chronic joint pain. The patient tells stories about a knee swelling after a...
Expanding the reach of stories that highlight the expertise of athletic trainers can have a huge impact on promoting the athletic training profession. For example, did you know that the NATA president is featured in a monthly column on the USA Today...
The Athletic Training Education Journal (available at www.natajournals.org ) invites proposals for a special thematic issue focusing on the Globalization of Athletic Training Education . Specifically, we are seeking manuscripts of all types on the...
Identify and connect with your external stakeholders. Identify key external stakeholders for your setting by answering the following questions: ● Who are my local government officials? ● Who is responsible for providing public information for my...
Education is an important part of an athletic trainer’s job in the secondary school. ATs are tasked with educating parents, student-athletes, coaches, teachers, counselors, school nurses and administration on a daily basis. One of the most frequent...
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If you haven’t already done so, try these simple ways to make a big impact when promoting the athletic training profession. Social Media: Change your profile picture to one of the downloadable images . Facebook: “Like” your district and/or state...
The NATA Public Relations Committee has developed targeted PR packages to assist ATs with promoting the profession and connecting with external stakeholders during National Athletic Training Month (NATM). The 2018 theme is “Compassionate Care for...
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A recent high profile sexual abuse and misconduct case in athletics and a subsequent bill that details new reporting requirements, passed in both the U.S. House and Senate, have prompted many organizations to take action to help protect others from...
Build relationships with other local health care professionals. Many athletic trainers have relationships with a variety of other health care providers. While some may know a great deal about the education and skillset of athletic trainers, others...
By Brian Murray, Go4Ellis Kicking off with EATA in Boston on Jan. 5, the Go4Ellis crew is hitting the road in 2018 to meet with athletic trainers in person. We are crashing conventions and annual meetings in cities across the country. Our mission is...