The Business of Athletic Training Education: What is your Bottom Line?

Presentation:

The Business of Athletic Training Education:  What is your Bottom Line?

CEUs Awarded:

1

Registration Fee:

$15 for NATA members, $25 for Non-members

Date:

Wednesday, October 19, 2011

Time:

11 a.m. – 12:15 p.m. Central (12 p.m. Eastern, 9 a.m. Pacific)

Abstract:

The aim of this presentation is to alert educators regarding the real costs of operating and functioning as a quality athletic training education program while maintaining compliance with all national standards and guidelines, as well as, meeting the diverse demands of state governments, colleges, departments, and students.  After an understanding of how to obtain the actual costs and project what the future costs may be, the goal will be to outline some potential strategies or ideas to generate revenue to offset the high costs of operations.

Presenter:

Bradley T. Hayes, PhD, ATC, University of Utah; College of Health – Director, Athletic Training Education; University Health Care – Manager, Sports Medicine 

Dr. Hayes has been the Director of Athletic Training Education for the past six years at the University of Utah in Salt Lake City, UT.  In that time, the program has increased from 15 undergraduates in 2005, to major status with the State of Utah and 55 students currently matriculating.  Additionally, the program has become financially solvent with the ability to hire and pay a full time administrative support staff specific to the athletic training education program in the direct support of the Athletic training students.  This July, Dr. Hayes has been hired to spend 50% of his time as a Manager of Sports Medicine for University Health Care.  His educational background includes a liberal arts degree from DePauw University in Greencastle, IN, a Master’s of Science Degree in Athletic Training from Indiana State University, and a Doctoral Degree from Oregon State University in Corvallis, OR.  In addition to athletic training, Dr. Hayes has worked as a licensed stock broker for Charles Schwab in Denver, CO.  As a licensed broker, Dr. Hayes learned about the various business products and strategies available within the marketplace, as well as, how to operate and function as a personal account executive.  While his background in these areas acutely will guide this presentation, it would be remiss to exclude the value of operating an educational program without disclosing the private businesses upon which he has grown and worked in his past.  For example, Dr. Hayes has worked as a ramp agent for Skywest Airlines, a pizza delivery boy with Papa John’s, in the meat department of a local grocery store, gas station attendant, car wash attendant, server at Hacienda Colorado, and within food services for Deer Creek Music Center.  In his free time, Dr. Hayes enjoys the outdoors, spending time with his daughter, and eating burritos.

Learning Objectives:

Participants will be able to:

• Outline complete list of expenses or operational costs of the didactic portion to the athletic training education program.
• Outline complete list of expenses or operational costs of the clinical portion to the athletic training education program.
• Outline the complete list of operational costs for the entire balance of your athletic training education program.
• Identify sources of revenue within and outside your ATEP.
• Implement potentially effective strategies to obtain additional revenue streams/sources.
• Gain the ability to create a current, as well as, a five year budget with the projected costs associated with the program operations.

Athletic Training Domains:

Organization and Administration
Professional Responsibility

Course Level:

Essential

Attendance Capacity:

75