Founding Strategic Partner Status
Jim Hawarden gave the board an update on Johnson & Johnson and Gatorade’s sponsorships. A meeting with Jack Weakley provided him with key delivery and reporting dates. NATA plans to keep the J&J presence on the website and at the annual meeting front and center.
Gatorade is waiting to refine the two proprietary components that will align with its strategic objectives before signing a renewal contract. Gatorade would like something as iconic as J&J Day at the annual meeting.