A 2012 membership survey indicated the need for a new logo that would better represent where athletic trainers are positioned within the health care marketplace. Asked to create a new brand for athletic trainers with a greater emphasis on medicine, graphic designer Colby Ray created a sleek, modern visual that draws attention to the "AT" portion of NATA by reversing those two letters.
This video explains how the decision was made to create a new logo and explains the details and thought process behind the design elements.
The NATA logo and all components, including the stylized Rod of Asclepius and "AT" graphic, are protected by copyright and may not be used by third parties. Member versions of the logo are available for download here.