National Collegiate Alcohol Awarness Week focuses campus attention on alcohol abuse prevention

Contacts:  Robin Waxenberg 
Ellen Satlof, NATA
214-637-6282, ext. 159


NATA a member of organization promoting the week

October 15, 2006 – This month, college and university students will join with their peers on more than 3,000 campuses across the country to promote National Collegiate Alcohol Awareness Week (NCAAW), October 15-21, 2006.  Students will have the opportunity to participate in a variety of events, designed to reinforce personal responsibility and respect for current state laws and school policies when it comes to the consumption of alcohol beverages.

NCAAW has grown to become the largest single event in all of academia, because students take the ownership in designing and implementing this observance for their campus communities.  The week gives campuses the opportunity to showcase healthy lifestyles free from the abuse or illegal use of alcohol and to combat negative stereotypes of college drinking behavior.

"Ultimately, campuses need to educate students about excessive drinking and consequences that can occur on both a personal and academic level,” said Dr. Edward Hammond, NCAAW's chairman and president of Fort Hays State University in Kansas.  “Participation in NCAAW helps students and college administrators work together to increase awareness and strengthen year-round prevention efforts.  We have to engage and empower students to take care of themselves and each other."

NCAAW is promoted by the Inter-Association Task Force on Alcohol and Other Substance Abuse Issues. The National Athletic Trainers’ Association (NATA) is a member of this umbrella organization dedicated to promoting education, prevention, research, networking and national initiatives to help eliminate substance abuse and the problems it causes on college and university campuses.

"We need to do a better job of showing college students – particularly new students – that most of their peers are not abusing alcohol and making bad decisions," said NATA President Chuck Kimmel, ATC.  "Students want to fit in and follow campus norms. If we incorrectly lead them to believe that everyone is getting drunk on a regular basis, then that's what they will do. We have a responsibility to inform students that making healthy choices and responsible behavior is the true norm. Then, we can begin changing attitudes and behavior."

For additional educational materials for NCAAW and alcohol abuse prevention, visit


About the National Athletic Trainers’ Association (NATA):
Athletic trainers are unique health care providers who specialize in the prevention, assessment, treatment and rehabilitation of injuries and illnesses.  The National Athletic Trainers' Association represents and supports the 30,000 members of the athletic training profession through education and research.  NATA, 2952 Stemmons Freeway, Ste. 200, Dallas, TX 75247, 214.637.6282; 214.637.2206

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